The marketing campaign, which will be overwhelmed in 8-10 hours, shouldn't be Rockstar's strongest providing, however continues to be an important experience. This naturally leads to a conflict as Billy looks to dive nostril-first into the drug trade whereas Johnny needs The Lost to be smarter about how it handles its business.
The story begins with Billy's launch and resumption of duties as head of the gang. Johnny's been the de facto leader whereas the President of The Lost, Billy, has been in rehab.
You play as Johnny 'The Jew' Klebitz, Vice President of the biker gang named The Lost.
Gta 4: The Lost and Damned takes place in Liberty Metropolis at the same time as Niko's story from GTA IV.